Eastern and especially Asian traditions dictate their own trends in many areas of human life. The media industry, in particular outdoor advertising, cannot be bypassed.
Hitting streets of Japanese cities, the abundance of various billboards, pavement signs, music advertisement or sidewalk LED-projections is striking. It is always bright, catchy and beautiful.
Although European-look and western styles are used too. From small towns of French Riviera to American Wild West – Japan always has been subject to sudden invasions of new ideas followed by long periods of minimal contact with the outside world. Over time the Japanese developed the ability to absorb, imitate, and finally assimilate those elements of foreign culture that complemented their aesthetic preferences.
But still Asian pavement sign is hard to confuse with anything else. Different styles of writing characters, anime and manga elements are all very popular.